Jeremy Clarkson’s farming series has become a hit with viewers after debuting back in 2021. Three series later, fans are still looking forward to the fourth set of episodes.
Speaking exclusively to GB News, farming expert and founder of AgriDex, Henry Duckworth, credited Clarkson with changing the habits of British people through his eye-opening Amazon Prime series.
AgriDex describes itself as offering “instant, low cost settlement and supply chain transparency across the entire agricultural value chain.”
Speaking about his background and business, Duckworth explained: “My history was that I grew up in a multi generational farming family, mostly in Zimbabwe.
“Sadly, in Zimbabwe, we didn’t have the best leadership, and went from one of the world’s largest producers and exporters of food to being food insecure in the space of only about a year.
“And that kind of tailored my thoughts on wanting to produce something better for the management of agriculture around the world.
“A big rollout part of AgriDex is providing better and faster payments to farmers and better access to buyers of products from around the world.”
On people’s food habits, he explained how Clarkson’s Farm has been a part of the reason consumers think about where their food comes from, explaining: “In the 2020s I think it’s also become like, ‘Well, where did this food come from, and was it brought to us in an equitable way?’
“So it’s kind of been this evolution to better understanding about foods to finally wanting to know the equity behind it.”
He continued: “And I think what’s been really cool about Clarkson’s Farm and some of these other shows is when you go to a supermarket – we’re all guilty of it – if you’re not feeling very rich that week, you choose something that’s very cheap. You don’t think about it.
“But the knock-on effects are that you’re often getting third rate products, and you’re often getting them from far outside of where you come from.
Clarkson is set to return to screens with the fourth series of the farming show, which is already being filmed.
The 64-year-old’s latest business venture has been the opening of his new pub, The Farmer’s Dog, which opened its doors last month.
However, he has since been candid about the hurdles he faced, urging customers to “be kind”.
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In his Sunday Times column, Clarkson detailed the snowballing issues that arose in the build up to the pub’s opening.
“The water had run out, the power was on the blink again and cooking had stopped. It was our opening day and it wasn’t an opening day at all,” he penned.
“The next day, when we opened for real, the water issue was so dire that we had to close the lavatories and use plastic glasses that didn’t need washing up. And even then we only served food for four hours.”
Issuing a plea to those visiting The Farmer’s Dog, he penned: “We are getting better now, but I do ask, if you drop by, to remember this. Your lunch, if it arrives at all, is costing us a lot more than it’s costing you. So please be kind.”
